Americans are struggling to stay up to date on topics that matter to them. A new study by the Civic Information Needs Census (CINC) found broad dissatisfaction with access to information about everything from politics to health, emergencies, education, housing and other key topics.
The gap between what’s important and what information is actually available is wide. For example, 83% of respondents are interested in health topics, but only 45% are happy with their ability to access health information – a 38% gap. Similarly, the information gap related to risks and emergencies is 37%, with 95% agreeing it is important but only 58% having adequate access.
In addition, more than two-fifths (44%) of respondents said it is difficult to get information about what’s happening in their neighborhood.
NewsBreak is helping solve this problem with personalized newsletters, delivered to subscribers’ inboxes daily since 2022. Today, around 30 million people receive at least one newsletter, with 50 million individual newsletters delivered each day.
“Our newsletters help people find what matters – the latest news on topics important to them, delivered according to their schedule and preferences. This level of personalization means each newsletter is effectively an ‘Edition of One’, compiled for and delivered to the individual subscriber,” Guibin Tian, Head of Audience Development, NewsBreak, said. “We’re closing the information gap, one person at a time.”
Not everyone reads the news the same way — or for the same reasons.
The parent of school-age kids might choose newsletters on education, parenting and their community — each a focused digest, arriving on whatever days of the week make sense for their schedule. For the retiree juggling health, travel plans and a personal investment portfolio, there are dedicated newsletters on each – a daily briefing that saves the time and energy needed for independent searches. And for the person who wants to go deep into their hobby — the amateur archaeologist, home gardener or space enthusiast — there are newsletters that surface stories that a general news feed would never surface at all.
NewsBreak currently offers more than 40 newsletter types, spanning local news by zip code, national coverage, and topics from autos to gadgets, fitness, beauty, cooking, camping, pets, life hacks, wildlife, and beyond. Subscribers choose between three and seven delivery days a week and can combine as many newsletters as they want.
What subscribers get is a high-relevance briefing built around a specific person's life, with a route back to the local newsrooms, community sources and specialist reporters and publications behind the stories. Unsubscribing from any individual newsletter — or all of them – is easy, with a single click at any time.
Behind each edition is more than a decade of investment in AI-powered search and recommendation technology — the same engine that helps 40 million monthly active users find relevant content across the NewsBreak platform.
For each subscriber, the AI scans NewsBreak's curated network of local and national sources, selects the most relevant and timely content, and assembles a newsletter that reflects both the subscriber’s stated preferences and the broader reading patterns of people with similar interests. The result is a personalized briefing that no human editor could ever replicate at scale.
NewsBreak's newsletter program began as an answer to a simple but stubborn problem: relevant information exists, but too many people can't find it. Four years and 30 million subscribers later, this ambition hasn't changed. For publishers and content creators looking to build the same kind of personalized, high-engagement email experience for their own audiences, NewsBreak is now making its proprietary technology available through Aigeon, its AI-native newsletter platform. The edition of one, it turns out, scales.
